Optimize your shopping experience:
This first criteria for shopworthiness on your checklist includes finding and reading the shop's privacy policy because you would not generally want to give your personal details to a business that shares your email address and other contact details with the highest bidder. This openly invites spam emails from unsolicited, though often rampant, email and Internet marketers. Be alert to any available details about their transaction security at the start of a web address in the address bar near the top of your browser window is another clear indication that the page you are on is a secure one, protected by 128-bit encryption. This security is absolutely essential for the page on which you provide credit card details, otherwise these details are open to exposure to anyone attempting to intercept your activity on the net. Online Payment Services such as PayPal and Paymate provide reputable and trustworthy security for credit card payments and money transfers between online shoppers and online merchants.

The second criteria on the shopworthiness checklist is the clarity and detail of product descriptions and information (including product image displays and stated delivery times).

A third checklist criteria for judging shopworthiness is prior knowledge, whether it be recommendation by a trusted source (such as a reputable magazine or website), a reputation which precedes a vendor, or previous first-hand experience with a particular merchant.

Shopworthiness checklist criteria number four is ease of site navigation and smooth functionality of shopping cart.

A quick, systematic routine of observation and on-site research can certainly help to optimize your Internet shopping experience in terms of safety.