Increase your online sell:
Reposition your opt-in offer to boost your opt-ins and build a bigger list of loyal subscribers. Build relationships of trust and loyalty, and sell them your products or services.

Add impact to your promotions with hover ads. Test number of people click through to a special offer page on your site through a hover ad vs. through a regular link on your home page.

Feature different benefits in your headline. Your headline has a huge impact on your sales. It's often the first thing visitors to your site see so it must grab their attention and compel them to read your sales letter.

Establish a problem in your copy and show how you can solve it.

Add credibility to your copy--and enhance your visitors' trust in you.

Focus on your site visitors--not yourself. The most successful sales copy focuses on the reader.

Instill urgency in your copy--and convince readers they need to buy now.

Boost your product's desirability by adding images.

Fine-tune your follow-up process to maximize sales and attract more repeat business.

The bottom line is, testing is the only way to discover what works--and what doesn't--on your website, and it's the best way to start increasing your sales exponentially. For that you have to follow some experimental rules.